As the CEO and co-founder of New Capital Link, Rachel Buscall provides the strategic vision and leadership that has established the firm as a multi-award-winning authority in the UK’s alternative investment market. With an unwavering commitment to integrity and a sharp eye for uncovering unique opportunities, Rachel guides the NCL team in bridging the gap between sophisticated investors and the future of finance. Her leadership is not just about identifying assets; it’s about building lasting partnerships founded on trust, transparency, and shared success.
Rachel Buscall’s path to becoming a respected leader in finance is distinguished by a powerful combination of corporate expertise and real-world entrepreneurial grit. Her career began in the financial services sector, where she developed a strong understanding of structured finance and investment principles. However, driven by a desire to understand business from the inside out, she took a unique step: she founded and operated her own successful small business, a popular tearoom in the heart of Chelmsford.
This venture provided an invaluable, practical education that goes far beyond a balance sheet. It was here that Rachel Ann Buscall mastered the intricacies of cash flow management, operational logistics, and the human element of building a thriving enterprise. This first-hand experience gives her a rare and critical perspective when evaluating potential investments today. She understands the real-world challenges and opportunities that businesses face, allowing her to assess viability with a depth that sets her and New Capital Link apart.
Returning to the financial sector, Rachel founded New Capital Link in 2020 to address a clear gap in the market. She recognised that many high-net-worth and sophisticated investors lacked a trusted, compliant, and transparent gateway to high-quality alternative investments. Her vision was to create a professional introducer firm that operates with absolute clarity—a firm that could empower investors by providing access to meticulously vetted opportunities without the conflicts of interest inherent in other models.
Under her guidance, the firm’s mission is clear: to be the UK’s leading introducer for alternative assets, connecting investors with opportunities in sectors like private equity, property development, and innovative technologies. This is achieved through a robust framework of due diligence, a commitment to investor education, and a culture of excellence that permeates every aspect of the business.
Rachel’s diverse background has cultivated a deep expertise across the investment landscape. She personally oversees the firm’s strategic direction, applying her skills to identify and structure opportunities that align with the goals of a sophisticated investor base. Her proficiency spans the full spectrum of alternative finance, from sourcing early-stage venture capital deals to analysing the long-term potential of asset-backed securities like property bonds and loan notes. She is adept at building and nurturing strong relationships, ensuring that investor relations are managed with the same level of professionalism and care as the investment sourcing itself.
The principles of trust and excellence are the bedrock of Rachel’s leadership. This commitment is reflected in the firm’s strict adherence to its role as an introducer under the Financial Services and Markets Act 2000. It is a model built to protect and empower the investor.
This dedication to quality and transparency has been consistently recognised by the industry. Under the leadership of Rachel Buscall, New Capital Link has earned significant accolades that underscore its position as a market leader:
Alternative Investment Provider of the Year (awarded twice)
Best Boutique Alternative Investment Firm 2024
Private Equity and Venture Capital Awards 2024
These awards are a testament to the team’s hard work and the firm’s unwavering commitment to setting the highest standards.
“Our mission has always been about more than just returns; it’s about building a trusted ecosystem where investors feel empowered. We achieve this through a foundation of trust, transparency, and a relentless focus on quality. We connect discerning investors with exceptional opportunities, but our true measure of success is the lasting value and strong partnerships we create along the way.”
You can connect with Rachel Buscall and follow her professional insights on alternative investments, market trends, and entrepreneurship on her LinkedIn Profile.
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