Our History


The Story of New Capital Link

Embark on the remarkable journey of New Capital Link, a story of ambition, innovation, and unyielding commitment to excellence. From its humble beginnings to becoming a powerhouse in the alternative financial industry, our history is a testament to the relentless pursuit of growth and client satisfaction. This story is not just about a company’s evolution; it’s about how visionary ideas transformed into tangible success, setting new standards in the world of finance. Join us as we revisit the milestones that have shaped our identity and laid the foundation for a future full of possibilities.

Born In Dubai
Bank of Bullion - Dubai (A trading name of SBP GOLD & DIAMONDS LLC) was established, initially focusing on commodities trading, and has since flourished into one of the leading gold providers in the UAE.
The Golden Era
Bank of Bullion initiated the offering of gold asset-backed bonds globally, in collaboration with a UK-based FCA-regulated Trustee. This venture proved hugely successful, contributing to an exponential expansion with a turnover exceeding $1 billion in the year alone. By 2017, the company achieved five exits, averaging a 10% return for investors.
Identifying a Gap in the Market
Responding to significant demand from UK clients for investment options beyond gold positions offered by Bank of Bullion, two principal partners identified an untapped market and established an exclusive alternative investments firm, later named "New Capital Link." With over 200 clients transitioning from Bank of Bullion, NCL made a strong entry into the market, leveraging our Director's extensive network of alternative investment connections.
The Emergence of New Capital Link
Formally established in 2020, New Capital Link's roots extend far beyond this milestone. While operating solely as an introducer without handling funds, NCL recognises the importance for investors to comprehend the company's background and ethos as thoroughly as the investment opportunities it presents.
Expansion into Property
Following remarkable growth in the gold investment sector, New Capital Link forged connections with two highly profitable property companies, Acorn, and 79th Group, both offering attractive yields. Venturing into this new suite of property-based alternative investments, New Capital Link achieved its highest profits yet, with an average return of 11.33%. These results solidified New Capital Link's position as one of the premier alternative investment introducers in the UK.
Setting New Records
New Capital Link's momentum remained unwavering, marked by three additional profitable exits from property bond investments and recognition as the best alternative investment firm of the year. The year 2022 saw New Capital Link achieving an outstanding 12.08% average return for its clients.
NCL Becomes A Multi-award Winning Company
The success of Northumberland Living, boasting a 16.5% return, significantly contributed to New Capital Link's record-breaking average client return on investment (ROI) of 13.35%. These exceptional outcomes led to the company winning multiple global awards, solidifying its position as one of the best alternative investment firms in the UK.

Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be very complex and high risk.

What are the key risks?

1. You could lose all the money you invest

If the business offering this investment fails, there is a high risk that you will lose all your money. Businesses like this often fail as they usually use risky investment strategies. 

Advertised rates of return aren’t guaranteed. This is not a savings account. If the issuer doesn’t pay you back as agreed, you could earn less money than expected or nothing at all. A higher advertised rate of return means a higher risk of losing your money. If it looks too good to be true, it probably is.

These investments are sometimes held in an Innovative Finance ISA (IFISA). While any potential gains from your investment will be tax free, you can still lose all your money. An IFISA does not reduce the risk of the investment or protect you from losses.

2. You are unlikely to be protected if something goes wrong

The business offering this investment is not regulated by the FCA. Protection from the Financial Services Compensation Scheme (FSCS) only considers claims against failed regulated firms. Learn more about FSCS protection here. https://www.fscs.org.uk/what-we-cover/investments/ or

Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance. Try the FSCS investment protection checker here. https://www.fscs.org.uk/check/investment-protection-checker/

The Financial Ombudsman Service (FOS) will not be able to consider complaints related to this firm or Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA-regulated firm, FOS may be able to consider it. Learn more about FOS protection here. https://www.financial-ombudsman.org.uk/consumers

3. You are unlikely to get your money back quickly

This type of business could face cash-flow problems that delay interest payments. It could also fail altogether and be unable to repay investors their money. 

You are unlikely to be able to cash in your investment early by selling it. You are usually locked in until the business has paid you back over the period agreed. In the rare circumstances where it is possible to sell your investment in a ‘secondary market’, you may not find a buyer at the price you are willing to sell.

4. This is a complex investment

This investment has a complex structure based on other risky investments. A business that raises money like this lends it to, or invests it in, other businesses or property. This makes it difficult for the investor to know where their money is going.

This makes it difficult to predict how risky the investment is, but it will most likely be high.

You may wish to get financial advice before deciding to invest.

5. Don’t put all your eggs in one basket

Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well. 

A good rule of thumb is not to invest more than 10% of your money in high-risk investments. https://www.fca.org.uk/investsmart/5-questions-ask-you-invest

If you are interested in learning more about how to protect yourself, visit the FCA’s website here: https://www.fca.org.uk/investsmart

For further information about minibonds, visit the FCA’s website here.https://www.fca.org.uk/consumers/mini-bonds