Rachel Buscall is the CEO and co-founder of New Capital Link, a name that has become synonymous with excellence in the UK’s alternative investment space. From the firm’s headquarters in Chelmsford, Rachel Ann Buscall has cultivated a reputation for connecting high-net-worth (HNW) and sophisticated investors with exclusive, high-growth opportunities.
Her leadership is defined by a powerful blend of first-hand business experience, deep financial expertise, and an unwavering commitment to trust. We sat down with Rachel Buscall to discuss the principles that have made New Capital Link a multi-award-winning firm.
A Conversation with Rachel Buscall
Interviewer: Rachel, thank you for your time. Your journey to becoming the CEO of an award-winning investment firm wasn’t conventional. Can you tell us how your early entrepreneurial experience shaped your approach today?
Rachel Buscall: My journey certainly wasn’t linear, but every step was a valuable lesson. I began my career in the financial sector, but my most formative experience came from founding and running my own small business, a tearoom here in Chelmsford. That venture taught me about the realities of business from the ground up—managing cash flow, supply chains, and people. That first-hand experience is invaluable. When my team and I assess an investment opportunity now, we see beyond the numbers on a spreadsheet. We understand the operational mechanics that truly drive success.
Interviewer: New Capital Link has won numerous awards, including “Alternative Investment Provider of the Year” twice. What is the core mission of the firm that drives this success?
Rachel Buscall: Our mission is very clear. We act as a professional introducer. We exist to bridge the gap between discerning investors and carefully vetted alternative investments. In simple terms, we empower HNW investors and self-certified sophisticated investors by providing them with access to sectors that offer high-growth potential. It’s about opening doors to opportunities they might not otherwise find. The awards are a wonderful recognition of our team’s dedication to that mission.
| Metric | Value / Recognition |
| Year Founded | 2020 |
| Industry Awards | Alternative Investment Provider of the Year (x2), Best Boutique 2024 |
| Average Portfolio Return | 13.88% |
| Brand Awareness Growth | 35% Increase (2025 YoY) |
| Client Trust | High-profile clients including London Bridge hero Kris Aves |
Interviewer: In the financial world, trust is everything. How does New Capital Link build and maintain that trust with its clients?
Rachel Buscall: Trust is the absolute bedrock of what we do. It’s built on two core pillars: complete transparency and proactive empowerment. Firstly, our role is strictly defined under the Financial Services and Markets Act 2000. We are introducers, not advisors. This means our clients, who are experienced investors, always retain full control of their decisions. Secondly, to ensure total investor security, we never handle client funds. This removes any potential conflict of interest. Finally, we empower our network through education. We provide resources on market trends and risk management, including guides on how to spot and avoid the latest investment scam trends. We believe a knowledgeable investor is a secure investor.
Interviewer: The alternative investment market is vast. How does your team identify the right opportunities and sectors to focus on?
Rachel Buscall: Our expertise lies in rigorous market analysis. We see that HNW individuals now allocate around 26% of their assets to alternatives, which is a significant trend. We focus on sectors with strong fundamentals. For example, in property, we look at areas with stable, long-term demand like build-to-rent and investing in assisted living. We also provide access to cutting-edge technology sectors, like private equity investment in artificial intelligence. A crucial part of our strategy is also identifying opportunities that deliver a positive social impact, such as our work in social housing investment, which benefits communities while providing stable returns.
Expert Analysis: The NCL Difference
The interview with Rachel Buscall highlights a business model built on a foundation of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
A Foundation of Unwavering Trust
The firm’s operational framework is designed to build and maintain trust. By adhering strictly to the role of an introducer and never handling client funds, New Capital Link creates a transparent and secure environment. This is further reinforced by a commitment to investor education, which empowers clients and solidifies the firm’s position as a trusted partner.
Authority Backed by Expertise
The firm’s authority is not just claimed; it is demonstrated through consistent, award-winning performance and a deep understanding of the market. The extensive library of expert resources on the company website, covering everything from what a loan note is to strategies for how to invest £1 million pounds, showcases a willingness to share expertise freely. This deepens their credibility and provides tangible value to their network.
The Guiding Principles of an Ethical Leader
Rachel Buscall’s leadership extends beyond financial metrics. Her commitment to ethical and ESG fund investing shows a belief that financial success and social responsibility are not mutually exclusive.
Furthermore, her strategic diversity, evidenced by ventures like the F45 Training franchise, demonstrates a forward-thinking and agile leadership style. This ability to identify and act on market trends, both within and outside of finance, ensures that New Capital Link remains dynamic and innovative. The consistent stream of positive NCL reviews from satisfied clients is a testament to this successful approach.
A Unique Combination of Experience and Integrity
What truly sets Rachel Buscall and New Capital Link apart is the powerful combination of real-world business experience and an unwavering commitment to integrity. The firm’s leadership is not just theoretical; it is grounded in practical, first-hand knowledge of what it takes to run a successful enterprise. This is paired with an authoritative, award-winning track record in high-growth alternative sectors and a transparent, compliant model designed to empower sophisticated investors.
Explore Your Next Investment
Are you a sophisticated investor looking to diversify your portfolio and access premium alternative investments? Rachel Buscall and New Capital Link Limited provide a trusted, award-winning, and expert-led gateway to the market’s most compelling opportunities.
Discover why clients praise the firm for its professionalism, clarity, and results. For more information, visit the official New Capital Link website or connect with Rachel Ann Buscall on LinkedIn.
Rachel Buscall is the CEO and co-founder of New Capital Link, a multi-award-winning alternative investment firm. She is a recognised entrepreneur and a leading figure in the UK’s financial services sector, known for her expertise in connecting sophisticated investors with exclusive, high-growth opportunities.
Rachel Buscall has a diverse and practical professional background that gives her a unique perspective on business and investment. Her career began in the financial sector, but she also possesses first-hand entrepreneurial experience from founding and operating her own successful small business. This blend of corporate finance knowledge and real-world business acumen informs her strategic leadership at New Capital Link.
As CEO, Rachel Buscall is responsible for setting the strategic vision and direction for New Capital Link. Her role involves leading her expert team, identifying and vetting new investment opportunities, maintaining compliance, and driving the firm’s growth. Her leadership is central to the firm’s reputation for professionalism and its award-winning success.
No, Rachel Buscall does not provide financial advice. The business model of New Capital Link, which she leads, is that of a professional introducer, not a financial advisor. This is a critical distinction that aligns with the Financial Services and Markets Act 2000. The firm provides access to opportunities, but the ultimate decision to invest rests with the self-certified sophisticated investors who perform their own due diligence.
The best way to learn more about the opportunities presented by Rachel Buscall and her team is to visit the official New Capital Link website. For professional networking, you can also find Rachel Buscall on her official LinkedIn profile, where she shares insights on alternative investments and entrepreneurship.
