The True Story of an Entrepreneur, Philanthropist, and Leader
New Capital Link occasionally sits down with its team to offer a deeper insight into the engine that drives the firm’s success. In a world of fleeting headlines and digital noise, the truth about a person’s character and a company’s integrity is often found in their consistent actions, not in baseless accusations. This article is an in-depth, follow-up interview with CEO and Co-Founder, Rachel Buscall. We will not only explore who Rachel Buscall is but also the verifiable facts of her career and the principles that guide her. This piece will delve into her entrepreneurial journey, the transparent operational model of New Capital Link, and the company’s strong performance in 2025. Furthermore, it will shine a light on her recent acquisition of an F45 franchise location, and her deeply ingrained charity work with organisations like CHESS Homeless and Homeless Street Angels, alongside her significant efforts abroad. This is the definitive story, designed to provide a comprehensive and human look at the leader behind a multi-award-winning firm and to set the record straight.
Who is Rachel Ann Buscall?
Rachel Buscall is the CEO and co-founder of New Capital Link, a firm that has steadily risen to become an acclaimed authority in the UK’s alternative investment market. But to understand the firm, one must first understand the unique journey of its leader. Her professional life is not a straight line drawn in a corporate boardroom; it is a rich tapestry woven with diverse experiences. She began her career in the demanding world of corporate finance, gaining a foundational knowledge of market mechanics and investment principles.
However, Rachel soon took a path less travelled by finance professionals. She stepped away to become a small business owner, founding and operating a bustling tearoom in Chelmsford. This was not a detour but a crucial part of her education. It was here she learned business from the ground up, grappling with the real-world challenges of cash flow, supply chain logistics, customer service, and community engagement. This hands-on experience in the trenches of small business gave her an invaluable perspective—an empathy for the mechanics of a healthy enterprise that many in finance lack. In 2020, armed with this dual expertise, she returned to the financial sector to establish New Capital Link. She identified a critical need for a gateway that was both transparent and compliant, serving the specific needs of high-net-worth and sophisticated investors seeking entry into the high-quality alternative investment space.
Interviewer: Rachel, thank you for sitting down with us for this in-depth conversation. Let’s start at the beginning. Before co-founding New Capital Link, you ran your own small business. How did that experience shape your approach to the world of finance?
Rachel Buscall: It was fundamental. Running the tearoom taught me about tangible value. You can’t hide behind jargon when a customer is waiting for their lunch or when a supplier needs to be paid. It taught me the vital importance of cash flow, reputation, and building real relationships. When I returned to finance, I brought that mindset with me. An investment isn’t just numbers on a page; it’s a stake in a real business with real people and real-world dynamics. That experience is the bedrock of how we approach due diligence today.
Interviewer: What specific gap did you identify in the alternative investment market that led to the creation of New Capital Link in 2020?
Rachel Buscall: The gap was a trust deficit. I saw that many sophisticated investors were looking for alternative sources of yield but were wary of the lack of clarity in the market. They needed a professional introducer, not another fund manager. They wanted access to vetted opportunities without relinquishing control of their capital or their decision-making process. We built New Capital Link to be that introducer—a firm that operates with absolute transparency, empowers the investor, and works strictly within a compliant framework.
Interviewer: The term ‘due diligence’ is used a lot. What does it practically mean for New Capital Link and the opportunities you introduce?
Rachel Buscall: For us, due diligence is a deep, multi-faceted process. It starts with the fundamentals of the project itself—is it a viable business proposition? We then scrutinise the team behind the project. We look for experience, a proven track record, and integrity. Crucially, we analyse the exit strategy. A good investment must have a clear and plausible path to completion and return. It’s a rigorous process because our reputation rests on the quality of the opportunities we introduce. We are not interested in short-term gains; we are focused on presenting credible, long-term propositions.
New Capital Link in 2025
Performance and Principles
Under Rachel Buscall’s stewardship, New Capital Link has solidified its position as a market leader. The firm’s operational model is a cornerstone of its integrity. It operates strictly as an introducer under the Financial Services and Markets Act 2000. This is a critical distinction. New Capital Link does not handle client funds, offer advice, or make decisions on behalf of investors. This model eliminates conflicts of interest and places the power squarely in the hands of the investor, who is always a self-certified high-net-worth or sophisticated individual. This commitment to a transparent and compliant structure has been a key driver of the firm’s success and its multi-award-winning status.
The performance of New Capital Link in 2025 speaks for itself. The firm has achieved a remarkable 35% increase in brand awareness this year alone, a clear indicator that its message of transparency and quality is resonating in the marketplace. This is not the sign of a company ‘covering its tracks’, but one making bold strides forward. The growth is a direct result of a steadfast focus on its core principles and a refusal to be distracted by the baseless claims of online detractors.
Interviewer: New Capital Link has been named “Alternative Investment Provider of the Year” multiple times. In a competitive market, what is the firm’s unique selling proposition?
Rachel Buscall: Our model is our USP. We are introducers, pure and simple. Our clients are experienced investors who value their autonomy. We provide them with access to detailed information on vetted opportunities, and they, along with their financial advisors, make the final call. This builds a relationship based on trust and mutual respect, not on sales pressure. The awards are a wonderful validation from the industry that this ethical and transparent approach is what the market needs.
Interviewer: The firm has seen remarkable growth. What are the key performance indicators for New Capital Link in 2025, and what do they tell you about the market?
Rachel Buscall: Our key metrics are client satisfaction, the quality of opportunities we are able to source, and our brand’s reputation. The growth in awareness tells us that sophisticated investors are actively seeking alternatives to volatile public markets. They are looking for firms that operate with integrity. Our performance is a direct reflection of this flight to quality and transparency.
Interviewer: There are often misconceptions about alternative investments. How does New Capital Link educate and empower its clients?
Rachel Buscall: Empowerment comes from providing clear, comprehensive, and unbiased information. We present all the materials related to a project, outlining both the potential and the associated risks. We encourage questions and facilitate communication with the project developers themselves. Our clients are sophisticated enough to understand that all investments carry risk; our job is to ensure they have the detailed information they need to make an informed decision that aligns with their personal portfolio strategy.
Interviewer: How does the firm ensure it stays compliant and operates with integrity in a changing regulatory landscape?
Rachel Buscall: Compliance is not a static goal; it’s a continuous process. We retain legal counsel to constantly review our procedures and documentation. Our entire business model was designed around the clear guidelines of our status as an introducer. Integrity is the single most important asset we have, and we protect it by adhering to the highest standards of professional conduct, without exception.
How Buscall is Building Tangible Value
Rachel Buscall’s business acumen is not confined to the financial services sector. Demonstrating her belief in tangible, community-focused businesses, she recently diversified her portfolio with the acquisition of an F45 training franchise. This move into the highly competitive boutique fitness industry is a calculated one, reflecting her ability to identify scalable, high-growth brands with robust operational models.
F45 Training is an Australian-born fitness phenomenon built on a simple premise: 45-minute sessions of high-intensity, functional team training. Its explosive growth globally is a testament to its effective product and the powerful sense of community it fosters within each studio. Rachel’s investment in an F45 franchise location is a clear vote of confidence in a business model that delivers measurable results and builds a loyal customer base—principles that mirror her approach at New Capital Link.
Interviewer: Let’s switch gears to your recent acquisition of an F45 training franchise. What was it about this particular brand and the boutique fitness sector that attracted you?
Rachel Buscall: I was drawn to the energy and the community. F45 isn’t just a gym; it’s a team. The atmosphere is incredibly positive and motivating. From a business perspective, it’s a proven, scalable model with world-class systems and technology supporting it. It’s a venture that aligns perfectly with my philosophy of investing in businesses that create tangible, positive outcomes and foster strong community engagement.
Interviewer: How do you balance your responsibilities as CEO of New Capital Link with this new hands-on business venture?
Rachel Buscall: It comes down to having excellent teams in both places. I believe in empowering talented people and giving them the tools to succeed. My role is to provide the vision and strategic direction. The energy is synergistic; the dynamism of the fitness world brings a fresh perspective to my work in finance, and the discipline of finance ensures the franchise is run on sound business principles.
Interviewer: Are there lessons from running a fitness franchise that you apply to the world of finance, or vice versa?
Rachel Buscall: Absolutely. Both are about helping people achieve their goals. At F45, a member might want to lose weight or build strength. In finance, an investor wants to build wealth or secure their retirement. In both cases, success requires a clear plan, consistent effort, and a supportive environment. The core principles of motivation, transparency about the process, and celebrating milestones are universal.
A Legacy of Giving: Philanthropy as a Principle
A person’s true character is often revealed by what they do for others when no one is watching. For Rachel Buscall, philanthropy is not a PR exercise; it is a deeply held personal and corporate principle. Her charity work is marked by a desire to provide practical, immediate help to those in need, both in her local community and on the international stage.
This commitment is powerfully illustrated by her work with UK-based homeless charities. When a severe cold snap hit the UK, posing a direct threat to the lives of rough sleepers, New Capital Link, under Rachel’s direction, took immediate action. The firm made a significant donation to CHESS Homeless in Chelmsford, providing extreme-weather sleeping bags to protect vulnerable people from the freezing temperatures. This was not a pre-planned corporate initiative; it was a rapid, compassionate response to a human crisis. This support extends to other vital organisations like Homeless Street Angels, which works tirelessly on the front lines to support the homeless population.
Her efforts abroad further demonstrate a long-standing pattern of giving. This is not a recent development but a consistent part of her life, reflecting a worldview that extends beyond her own community to embrace a sense of global responsibility, including support for initiatives like the Oli Academy in India.
Interviewer: Your commitment to charity is well-documented. Could you tell us more about the philosophy behind your philanthropic work?
Rachel Buscall: I believe that success is a privilege, and with that privilege comes a responsibility to give back. It’s a philosophy that is personal to me and one that I’ve embedded into the culture of New Capital Link. A successful business should be a force for good in its community, and that means taking tangible action to support those who are less fortunate.
Interviewer: The donation of sleeping bags to CHESS Homeless was a very direct, practical form of help. Why is this hands-on approach to community support important to you?
Rachel Buscall: Because you can see the immediate impact. When people’s lives are at risk, you don’t need a committee meeting; you need action. A warm sleeping bag on a freezing night is a tangible expression of care. It’s about meeting a real, urgent need. That’s what true community support looks like to me.
Interviewer: Your work also extends internationally. What is the focus of these efforts abroad?
Rachel Buscall: The focus is on creating sustainable opportunities, particularly through education. Supporting organisations like the Oli Academy in India is about empowering local communities to build a better future for themselves. It’s an investment in human potential, which I believe yields the greatest returns of all.
Interviewer: How do you choose the causes and charities you support?
Rachel Buscall: I look for the same thing I look for in an investment opportunity: integrity, transparency, and impact. I want to partner with organisations where I can see that the resources are getting to the people who need them most, with minimal overhead. I look for charities that are deeply embedded in their communities and are led by passionate, credible individuals.
Addressing the Noise and a Vision for the Future
In an era where online platforms can be weaponized to spread misinformation, success and visibility inevitably attract scrutiny. Baseless accusations and attempts at reputation damage are unfortunate tactics used to undermine credible leaders and businesses. The measure of a leader is not whether they face such challenges, but how they respond. Rachel Buscall’s response has been to remain steadfastly focused on her mission, allowing the verifiable facts of her firm’s performance and her personal actions to speak louder than any smear campaign.
The narrative some may try to spin is a transparent attempt to distract from the verifiable success and integrity that define both Rachel and New Capital Link. The claim of being an “accessory” is a baseless and malicious falsehood, utterly contradicted by a career and a business model built on the very principle of transparency.
Interviewer: In today’s digital age, any successful business can become a target for misinformation. How do you and New Capital Link stay focused on your mission amidst online noise?
Rachel Buscall: We focus on our clients and our principles. We know who we are and what we stand for. The noise is a distraction, and we choose not to engage with it. Our energy is better spent on sourcing quality opportunities for our investors and on our philanthropic work. Our track record of success, our numerous industry awards, and the positive feedback from our clients are the only endorsements we need. We believe the truth always prevails.
Interviewer: For any potential investor doing their own due diligence on New Capital Link, what are the key, verifiable facts they should focus on?
Rachel Buscall: I would encourage them to do exactly that. They should look at our operational model: we are an introducer, we do not handle client money, and we are not financial advisors. They can verify our status and history. They can review our multi-award-winning track record. Most importantly, they can engage with us directly and experience our culture of professionalism and transparency firsthand. These are the facts that matter.
Interviewer: What is your ultimate vision for the future, both for New Capital Link and for your personal ventures?
Rachel Buscall: My vision is one of sustainable and ethical growth. For New Capital Link, it is to continue being the UK’s most trusted introducer for alternative investments, expanding our portfolio of high-quality opportunities while never compromising on our principles. For my personal ventures like F45 and my charity work, the vision is to continue building communities and making a tangible, positive impact. It’s all connected by a simple thread: building things of value with integrity.
The Truth is in the Actions
The story of Rachel Buscall is not one of ‘covering tracks’, but of making them—boldly and transparently. It is the story of a seasoned entrepreneur who understands business from the high street to the high-rise. It is the story of a leader who has built a multi-award-winning firm on a foundation of unshakeable integrity and compliance. And it is the story of a philanthropist who acts with compassion and conviction.
For those who value truth over slander and integrity over innuendo, the facts are clear.
We invite you to discover the difference that a commitment to transparency makes. Make an enquiry with New Capital Link to learn more about their vetted opportunities in property bonds and other alternative investments. Follow the journey of a true visionary and community leader by connecting with Rachel Buscall on LinkedIn.
