Green Investing – A Complete Guide

What Is Green Investing and How Does It Work?

Green investing aims to support business practices that have a positive environmental impact. Green investments, which are often grouped with socially responsible investing (SRI) or environmental, social, and governance (ESG) criteria, focus on businesses or projects that are committed to natural resource conservation, pollution reduction, or other environmentally conscious business practices. Although green investments fall under the SRI umbrella, they are more specific.

To support green initiatives, some investors purchase green bonds, green ETFs, green index funds, green mutual funds, or stock in environmentally friendly companies. While profit is not the only motivation for these investors, there is some evidence that green investing can match or even outperform traditional assets in terms of returns.

Green Investing: An Overview

Green investments that are pure-play are those that derive all or most of their revenues and profits from green business activities. Green investments can also refer to businesses that have other lines of business but focus on green initiatives or product lines.

Green investing

There are numerous opportunities for businesses seeking to improve the environment. Some green businesses are researching renewable energy or developing environmentally friendly alternatives to plastics and other materials. Others may seek to reduce pollution or other environmental impacts from their manufacturing processes.

Because there is no universally accepted definition of “green,” what constitutes a green investment is open to interpretation. Some investors are only interested in pure-play options such as renewable fuels and energy-saving technology. Other investors put money into companies that have good business practices in terms of how they use natural resources and manage waste, but they also generate revenue from a variety of sources.

Green Investing Types

There are several options for investing in green technology initiatives. While once thought to be risky, some green technologies have proven to be profitable for their investors.

Green investing

Green Stocks

Buying stock in companies with strong environmental commitments is perhaps the most basic form of green investing. Many new start-ups are attempting to develop alternative energies and materials, and even established players are betting big on a low-carbon future. By focusing on environmentally conscious customers, some companies, such as Tesla (TSLA), have been able to achieve multi-billion dollar valuations.

Green Bonds

Investing in green bonds is a second option. These fixed-income securities, also known as climate bonds, are loans that help banks, companies, and government bodies finance projects that have a positive environmental impact. The Climate Bonds Initiative estimates that $290 billion in green bonds will be issued in 2020. 1 These bonds may be eligible for tax benefits, making them a more appealing investment than traditional bonds.

Funds for the Environment

Another option is to buy shares in a mutual fund, exchange-traded fund, or index fund that invests in green companies. Rather than investing in a single stock or bond, these green funds invest in a basket of promising securities, allowing investors to spread their money across a diverse range of environmental projects.

Green investing

TIAA-CREF Social Choice Equity Fund (TICRX), Portfolio 21 Global Equity Fund Class R (PORTX), and Green Century Balanced Fund (GCBLX) are just a few examples of green mutual funds. 2 Several indexes also try to track businesses that are environmentally friendly. The NASDAQ Clean Edge Green Energy Index and the MAC Global Solar Energy Index, for example, are both focused on the renewable energy sector. These indexes are followed by 34 funds that invest in renewable energy companies, allowing investors to support new technology while potentially profiting.

Green Investing’s Outcomes

Green investing, which was once considered a niche sector, has grown in popularity as a result of several natural disasters that have drawn attention to the impending climate crisis. The amount of new money invested in ESG funds reached $51 billion in 2020, more than doubling the previous years

Although profit is not the only goal of green investing, there is evidence that environmentally friendly investments can match or outperform more traditional assets in terms of profitability. Morningstar, Inc. discovered in a 2020 study that there is “no performance trade-off” between environmentally sustainable funds and the overall market. According to the study, “the majority of sustainable funds have outperformed their traditional peers across multiple time horizons.”

Particular Considerations

Green investing

Investing in “green” companies can be riskier than other equity strategies because many of these companies are still in the development stage, with low revenues and high earnings valuations. Green investing, on the other hand, can be an appealing way for investors to put their money to work if encouraging eco-friendly businesses is important to them.

The term “green” can mean different things to different investors. Some so-called “green” funds invest in companies that produce natural gas or oil. Despite the fact that these companies may be researching renewable energy technology, some investors may be hesitant to invest in a fund associated with fossil fuel companies.

Prospective investors should conduct due diligence on their investments (by reviewing a fund’s prospectus or a stock’s annual filings) to determine whether the company meets their definition of “green.”

Investing in the environment vs. Greenwashing

The practice of branding a company or product as “environmentally friendly” in order to capitalise on the growing demand for sustainability is known as “greenwashing.” While green marketing is frequently sincere, many businesses have exaggerated the impact of their environmental practices or understated the environmental costs of their products.

Green investing

For example, some companies have overstated their use of recycled materials, leading consumers to believe that their products were more environmentally friendly.

Many businesses buy carbon offsets to reduce their carbon footprints, but determining the true cost of a company’s emissions is difficult. IKEA was accused of using illegally sourced wood in some of its furniture products in a more egregious case. Worse, the timber had been verified by the Forest Stewardship Council, raising ethical concerns about the pay-for-play green labelling business model.

Some managed funds in the securities industry have tried to greenwash themselves by rebranding in a way that suggests a higher level of sustainability. The only way to determine a fund’s long-term viability is to look at its assets.

What Are Some of the Best Green Stocks to Invest In?

While there is no surefire way to predict a stock’s future earnings, renewable energy generation and storage has been one of the most successful green investments. Tesla’s stock, for example, has increased by more than tenfold between 2018 and the middle of 2021. 9 LONGi Green Energy Technology, a Chinese company, saw its market capitalization rise from $11 billion to nearly $70.5 billion during the same time period. 

Are Green Investments a Good Investment?

Green investing

While profit is not the only goal of green investing, there is evidence that green investments can match or even outperform traditional assets in terms of profits.

Morningstar, Inc. discovered in a 2020 study that there is “no performance trade-off” between environmentally sustainable funds and the overall market. According to the study, “the majority of sustainable funds have outperformed their traditional peers across multiple time horizons.” 

How Can You Tell if a Green Fund Is Long-Term?

Each fund invests in a basket of securities that represents a cross-section of the market. Prospective investors should first examine the securities listed in the fund’s assets to determine if it is sufficiently sustainable. Furthermore, some research firms, such as Morningstar’s sustainability rating or State Street’s R-Factor, may provide independent evaluations.

by Rachel Buscall

by Rachel Buscall

Co-Founder & Managing Director at New Capital Link. Having started her career in the financial sector, Rachel demonstrated a natural flair for entrepreneurship.

New Capital Link

Alternative investment specialists offering structured opportunities across the UK & Overseas.

New Capital Link is a boutique London-based introducer that offers unique UK & global investment opportunities worldwide.

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Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be very complex and high risk.

What are the key risks?

1. You could lose all the money you invest

If the business offering this investment fails, there is a high risk that you will lose all your money. Businesses like this often fail as they usually use risky investment strategies. 

Advertised rates of return aren’t guaranteed. This is not a savings account. If the issuer doesn’t pay you back as agreed, you could earn less money than expected or nothing at all. A higher advertised rate of return means a higher risk of losing your money. If it looks too good to be true, it probably is.

These investments are sometimes held in an Innovative Finance ISA (IFISA). While any potential gains from your investment will be tax free, you can still lose all your money. An IFISA does not reduce the risk of the investment or protect you from losses.

2. You are unlikely to be protected if something goes wrong

The business offering this investment is not regulated by the FCA. Protection from the Financial Services Compensation Scheme (FSCS) only considers claims against failed regulated firms. Learn more about FSCS protection here. or

Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance. Try the FSCS investment protection checker here.

The Financial Ombudsman Service (FOS) will not be able to consider complaints related to this firm or Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA-regulated firm, FOS may be able to consider it. Learn more about FOS protection here.

3. You are unlikely to get your money back quickly

This type of business could face cash-flow problems that delay interest payments. It could also fail altogether and be unable to repay investors their money. 

You are unlikely to be able to cash in your investment early by selling it. You are usually locked in until the business has paid you back over the period agreed. In the rare circumstances where it is possible to sell your investment in a ‘secondary market’, you may not find a buyer at the price you are willing to sell.

4. This is a complex investment

This investment has a complex structure based on other risky investments. A business that raises money like this lends it to, or invests it in, other businesses or property. This makes it difficult for the investor to know where their money is going.

This makes it difficult to predict how risky the investment is, but it will most likely be high.

You may wish to get financial advice before deciding to invest.

5. Don’t put all your eggs in one basket

Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well. 

A good rule of thumb is not to invest more than 10% of your money in high-risk investments.

If you are interested in learning more about how to protect yourself, visit the FCA’s website here:

For further information about minibonds, visit the FCA’s website here.